Project Atigi is a social enterprise initiative that aims to create economic opportunities for the north. Honouring Inuit traditions of craftsmanship, Canada Goose commissioned bespoke parkas from seamstresses across the north to share with the world.

The result was the most successful earned media program in the history of the brand, reaching 500MM+ impressions in 45 countries.

Involvement: Concept Development, Design Direction, Graphic Design.

Suppliers: Natasha V, Product Photography; Joey Lawrence, Portrait Photography; The Hive, Event Agency.