BRANTA, a new collection from Canada Goose for the discerning luxury consumer, was created to challenge the brand’s perception. It presented Canada Goose, both literally and figuratively, through a new perspective. The entire collection and campaign, from the cracked glacier fabric pattern, to the product photography and site art, was created in collaboration with international fine artists. In addition to the concept and design direction, I was lucky enough to direct the campaign commercial.

Involvement: Concept Development, Design Direction, Commercials Director.

Suppliers: Szilveszter Makó, Campaign Photography; David Picard, Ecom Photography, Devin Karringten, Director of Photography.