BMW drivers share a special affiliation with their cars and the brand. We needed to develop a welcome gift for people purchasing new BMW’s that would inspire and build that sense of loyalty. A series a three coffee table books were created to appeal to a specific market sector, with Youthful, Exclusive and Motorsport books providing customised insights into the history, innovation and excellence that defines BMW. Many of the printing techniques that make these books so rich and engaging were used for the first time in South Africa for this project. Each book also highlighted suggested drives around the country carefully selected to bring out the best characteristics of each BMW model.

Involvement: Concept Development, Art Direction, Graphic Design.