‘Life goes on. Again.’ Season 2 of The Walking Dead.
These satirical commercials, for Season 2 of the highly acclaimed series, The Walking Dead, highlight how adaptable one might become after living in a zombie apocalypse for some time. Whatever tragedy befalls us, we ultimately find a way to live on and fall into new routines as life goes on, again.
Involvement: Concept Development, Creative Direction, Art Direction.Partner: George Chen, Copywriter.Suppliers: Lourens Van Rensburg & Kofi Zwana, Commercials Directors; Shaun Broude & Lucian Barnard, Editors; Peter Cornell, Music & Sound Composition.‘Life goes on. Again.’ Cinema Activation for Season 2 of The Walking Dead.
With a limited budget, the power of viral marketing was harnessed for Season 2 of The Walking Dead. Interactive, live cinema activations were staged throughout South Africa. One of those was filmed, posted online, and then it exploded. In 6 weeks the video gathered over a million hits completely unseeded, making it the most successful viral video FOX had ever done globally at the time.
Involvement: Concept Development, Creative Direction, Art Direction.Partner: George Chen, Copywriter.Suppliers: Lourens Van Rensburg, Commercials Director; Zama Jolobe, Editor.